WELCOME TO BAYOU LAND EXPRESS™ Authorized Fulfillment Center for Bayou Magic™
See, there was this rumor going around the Bayou back in the day...
Well, there always seems a rumor is coming from the Bayou! Yet this one particular rumor had been growing and building for years – a whispered secret – rare like a summer breeze through moss-hung cypress.
A rumor of a man custom blending Cajun spice from an age-old Acadian family recipe. A rumor of a Jambalaya mix, balanced perfectly, and easy to prepare. A rumor of a Cajun Rice dressing whose “dirty” little secret was being the best in Louisiana!
These rumors turned out to be true, and folks started calling this mysterious man the Originator.
For years this man – Sidney L. Campbell Jr. – had been working his Bayou Magic™, developing his spice and mix blends, gifting to lucky family and friends batches of his Acadian alchemy.
Rumor became truth, and the word spread.
People were asking, “How can I get me some of "Dat Stuff"™?
Mr. Campbell replied...
"You Mean.... Bayou Magic™???
Folks first got Bayou Magic through the grapevine. They got it in Styrofoam cups, they got it in brown paper bags, they got Cajun seasoning in shakers, and eventually, they got Bayou Magic mixes in
“higher” tech zip-lock bags, all with homespun labels.
Bayou Sid Campbell, the Originator “often imitated, never duplicated,” knew he had to spread the
On August 17th, 1987, the first “official” Bayou Magic products were delivered to receiving at the Albertsons on Southfield Road in Shreveport, LA.
6 Cajun Rice mix In Bags with homespun labels, 6 Jambalaya mix Bags and 6 Cajun Seasoning in Bags with wrap around labels. Just 3 items… yet 18 Bags that folks could get themselves at the store, without having to know the friend of a cousin who could get them some Bayou Magic!
Over 30+ years later, Bayou Sid is still originating! The Bayou Magic family and product line have continued to grow into kitchens nationwide worldwide. Into kitchens where Bayou Magic fans become Magicians.
Thank you for being part of our Bayou Magic Story. Enjoy-U-Self™ “Be a Magician in your Kitchen™...
and "Thrill on the Grill”™